Modeling Educational Usage of Facebook

S.G. Mazman
Y.K. Usluel

Abstract

The purpose of this study is to design a structural model explaining how users could utilize Facebook for educational purposes. In order to shed light on the educational usage of Facebook, in constructing the model, the relationship between users' Facebook adoption processes and their educational use of Facebook were included indirectly while the relationship between users' purposes in using Facebook and the educational usage of Facebook was included directly. In this study, data is collected from Facebook users with an online survey developed by the researchers. The study group consists of 606 Facebook users whose answers were examined by using a structural equation model. The analyses of the 11 observed and 3 latent variables provided by the model showed that 50% of educational usage of Facebook could be explained by user purposes along with the adoption processes of Facebook. It was also found that Facebook adoption processes could explain 86% of all user purposes. Finally, while Facebook adoption processes explained 45% of its educational usage, it could explain 50% of variance in educational usage of Facebook when the user purposes were added into the analyses.

Keywords

Social network, Adoption, Diffusion of innovation, Facebook, Educational context

APA Citation

Mazman, S. G., & Usluel, Y. K. (2010). Modeling educational usage of Facebook. Computers & Education, 55(2), 444-453.

About the Study

Links to Article https://scholar.google.com/scholar?hl=en&as_sdt=0%2C50&q=Modeling+educational+usage+of+Facebook&btnG=
https://doi.org/10.1016/j.compedu.2010.02.008
Mode
Publication Type Journal Article
In Publication Computers & Education
Type of Research Quantitative
Research Design Survey research (qualitative or quantitative)
Intervention/Areas of Study
Level of Analysis Student-level
Specific Populations Examined Other
Peer-Reviewed Yes
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest
Student Sample Size 500 +
Citing Articles https://scholar.google.com/scholar?cites=7263507681166519978&as_sdt=5,50&sciodt=0,50&hl=en


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