Modeling Educational Usage of Facebook
Sacide Güzin Mazman
Yasemin Koçak Usluel
Abstract
The purpose of this study is to design a structural model explaining how users could utilize Facebook for educational purposes. In order to shed light on the educational usage of Facebook, in constructing the model, the relationship between users’ Facebook adoption processes and their educational use of Facebook were included indirectly while the relationship between users’ purposes in using Facebook and the educational usage of Facebook was included directly. In this study, data is collected from Facebook users with an online survey developed by the researchers. The study group consists of 606 Facebook users whose answers were examined by using a structural equation model. The analyses of the 11 observed and 3 latent variables provided by the model showed that 50% of educational usage of Facebook could be explained by user purposes along with the adoption processes of Facebook. It was also found that Facebook adoption processes could explain 86% of all user purposes. Finally, while Facebook adoption processes explained 45% of its educational usage, it could explain 50% of variance in educational usage of Facebook when the user purposes were added into the analyses.
Keywords
Social network, Adoption, Diffusion of innovation, Facebook, Educational context
Annotation
This study detailed a proposed structural equation model for determining what leads to the adoption of the educational use of Facebook. The authors suggest that “because most Facebook users are between 18 and 25 years old, they mostly are university students…hence, it can easily be deduced that it can be a useful educational tool especially by providing active participation and collaboration” (p. 445). The study consisted of 606 participants and utilized an online survey developed by the researchers. Facebook adoption was found to have “a significant positive relationship with [variables of] usefulness, ease of use, social influence, facilitating conditions and community identity” with usefulness “determined as the most important factor in predicting the adoption of Facebook” (p. 450).
APA Citation
Mazman, S. G., & Usluel, Y. K. (2010). Modeling educational usage of Facebook. Computers & Education, 55(2), 444-453.
About the Study
| Links to Article | https://scholar.google.com/scholar?hl=en&as_sdt=0%2C50&q=Modeling+educational+usage+of+Facebook&btnG= https://doi.org/10.1016/j.compedu.2010.02.008 |
| Mode | |
| Publication Type | Journal Article |
| In Publication | Computers & Education |
| Type of Research | Quantitative |
| Research Design | Survey research (qualitative or quantitative) |
| Intervention/Areas of Study | Self-paced learning, Social media, Student motivation, Student readiness, Student support, Student-student interactions |
| Level of Analysis | Student-level |
| Specific Populations Examined | Other |
| Peer-Reviewed | Yes |
| Specific Institutional Characteristics of Interest | Associates-granting, Bachelors-granting, Masters-granting, Doctorate-granting |
| Specific Course or Program Characteristics | Arts and humanities, Formal sciences, Natural sciences, Social sciences, Professions, STEM |
| Outcome Variables of Interest | Course completion, Degree attainment, Learning effectiveness, Persistence, Retention, Satisfaction |
| Student Sample Size | 500 + |
| Citing Articles | https://scholar.google.com/scholar?cites=7263507681166519978&as_sdt=5,50&sciodt=0,50&hl=en |
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