What Is Web 2.0: Design patterns and business models for the next generation of software

Tim O'Reilly


In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.



Social media, also referred to as social network(ing) sites, are part of a larger grouping of online technologies called Web 2.0. Web 2.0 tools can be set apart from other online resources because they allow users to become producers by giving the ability to easily create and communicate to a wider audience. Because Web 2.0 technologies are driven by user created content, these technologies are also dynamic and continually updated.

APA Citation

O’Reilly, T. (2005, August 30). What is Web 2.0? Design patterns and business models for the next generation of software [web log post]. Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html

About the Study

Links to Article http://oreilly.com/web2/archive/what-is-web-20.html
Publication Type Website
In Publication
Type of Research Qualitative
Research Design Not applicable
Intervention/Areas of Study Social media
Level of Analysis
Specific Populations Examined
Peer-Reviewed No
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest
Student Sample Size
Citing Articles