User Attitudes Toward Dedicated e-book Readers for Reading: The effects of convenience, compatibility and media richness

J. Y. Lai
C. Y. Chang


Due to the rapid pace of development and innovation in information technology, the dedicated electronic book (e-book) reader has become a new trend in reading. However, at present there is only a limited understanding of what factors drive user attitudes/willingness to use this new device for reading. Hence, this paper aims to explore what factors drive users to use dedicated e-book readers for reading. The study proposes a causal model that explores how convenience, compatibility, and media richness affect users’ attitudes towards the dedicated e-book readers for reading. The results of this study suggest that convenience, compatibility, and media richness all significantly contribute to dedicated e-book reader acceptance. The study extends previous theories: the Technology Acceptance Model, Innovation Diffusion Theory, media richness theory and convenience. This helps one to better understand what factors affect usage of the dedicated e-book readers, an important topic for current and future research. The findings outline and describe how the dominant factors affect users’ attitudes towards adoption of the dedicated e-book readers for reading. By considering factors such as ease-of-use, usefulness, convenience, compatibility, media richness, etc., in the stage of product development, practitioners can provide dedicated e-book readers that customers will readily accept. These findings will enable development of a more robust understanding of attitudes toward dedicated e-book readers and will be helpful to developers researching e-book hardware and software as well as to researchers interested in testing related theories.


Compatibility, Convenience, Intention to use, Media richness, Electronic books, Portable computers


Based on increased speed of development and improvement in technology, devices that allow people to read on e-readers are becoming increasingly popular. However, there is little knowledge on why people choose to move from standard physical books to the new e-book format. Relying on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory, and media richness theory, this study looks to find a how convenience, compatibility, and media richness influences adopters of e-reading technology.

APA Citation

Lai, J. Y., & Chang, C. Y. (2011). User attitudes toward dedicated e-book readers for reading: The effects of convenience, compatibility and media richness. Online Information Review, 35(4), 558-580.

About the Study

Links to Article
Mode Technology-enhanced
Publication Type Journal Article
In Publication Online Information Review
Type of Research Quantitative
Research Design Survey research (qualitative or quantitative)
Intervention/Areas of Study Adaptive learning, Content-student interactions, Student motivation
Level of Analysis Student-level
Specific Populations Examined Other
Peer-Reviewed Yes
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest Academic achievement or performance, including assessment scores and course grades, Satisfaction
Student Sample Size
Citing Articles,50&sciodt=0,50&hl=en