Facebook Usage as a Predictor of Retention at a Private 4-year Institution

Jason Morris
Jeff Reese
Richard Beck
Charles Mattis




There has been a positive link between Facebook use and persistence rates. College freshman who returned the following year were found to have more Facebook friends and more wall posts than those students who did not return the following year.

APA Citation

Morris, J., Reese, J., Beck, R., & Mattis, C. (2009). Facebook usage as a predictor of retention at a private 4-year institution. Journal of College Student Retention: Research, Theory & Practice, 11(3), 311-322.

About the Study

Links to Article https://scholar.google.com/scholar?hl=en&as_sdt=0%2C50&q=Facebook+usage+as+a+predictor+of+retention+at+a+private+4-year+institution&btnG=
Publication Type Journal Article
In Publication Journal of College Student Retention: Research, Theory & Practice
Type of Research Mixed methods
Research Design
Intervention/Areas of Study
Level of Analysis Student-level
Specific Populations Examined
Peer-Reviewed Yes
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest
Student Sample Size 300-399
Citing Articles https://scholar.google.com/scholar?cites=11342922328412063313&as_sdt=5,50&sciodt=0,50&hl=en