Title:

Cognitive Efficiency: Toward a Revised Theory of Media

Author/s:

T. Cobb

Year:

1997

Excerpt:

… it is simply efficiency rather than cognition per se that makes up the difference between media. But surely ‘efficiency’ has been framed more narrowly than it needs to be, and could be usefully broadened to include a space for ‘cognitive efficiency,’ as distinct from the economic or logistic kind.

About the study:

Finding No Significant Difference
Links to Article http://www.er.uqam.ca/nobel/r21270/cv/CogEffic.html


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