Usefulness, Enjoyment, and Self‐Image Congruence: The Adoption of e‐Book Readers

Carmen Anton
C. Camarero
Javier Rodriguez

Abstract

Keywords

About the Study

Links to Article https://scholar.google.com/scholar?hl=en&as_sdt=5%2C50&sciodt=0%2C50&cites=15049444485305423937&scipsc=&q=Usefulness%2C+Enjoyment%2C+and+Self-Image+Congruence%3A+The+Adoption+of+e-Book+Readers&btnG=
https://doi.org/10.1002/mar.20612
Mode Technology-enhanced
Publication Type Journal Article
In Publication Psychology & Marketing
Type of Research Quantitative
Research Design Survey research (qualitative or quantitative)
Intervention/Areas of Study Student motivation
Level of Analysis Student-level
Specific Populations Examined
Peer-Reviewed Yes
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest
Student Sample Size 500 +
Citing Articles https://scholar.google.com/scholar?cites=18254188708678996256&as_sdt=5,50&sciodt=0,50&hl=en


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