Usefulness, Enjoyment, and Self‐Image Congruence: The Adoption of e‐Book Readers

Carmen Anton
C. Camarero
Javier Rodriguez



About the Study

Links to Article
Mode Technology-enhanced
Publication Type Journal Article
In Publication Psychology & Marketing
Type of Research Quantitative
Research Design Survey research (qualitative or quantitative)
Intervention/Areas of Study Student motivation
Level of Analysis Student-level
Specific Populations Examined
Peer-Reviewed Yes
Specific Institutional Characteristics of Interest
Specific Course or Program Characteristics
Outcome Variables of Interest
Student Sample Size 500 +
Citing Articles,50&sciodt=0,50&hl=en